At Townsman, style isn’t about doing more, it’s about doing it well. We believe in sharp choices, quiet confidence, and the kind of precision that makes an outfit feel intentional. These five styling rules aren’t chasing trends, they’re about timeless taste, thoughtful detail, and dressing with purpose.

Here’s what we live by:

1. Prioritise Texture Over Pattern

Why texture creates more visual interest, and longevity, than loud prints.

While bold patterns may grab attention, texture holds it. A lightly ridged seersucker or the subtle weave of linen offers something far more refined. These understated finishes create dimension, especially in neutral palettes, and elevate a look from simple to smart.

2. Match Formality, Not Just Colour

Styling success isn’t just about colour-matching, it’s about aligning the tone of your pieces.

Too many wardrobes are built around colour without considering context. You could wear a navy blazer with denim and get it completely wrong if the blazer is cut like a boardroom suit and the jeans are too relaxed. Instead, focus on formality-matching: a soft-shouldered jacket with casual trousers; a structured shirt with tailored chinos.

3. Fit Is a Philosophy, Not a Measurement

Great style starts with proportion, not just tight or loose.

True fit is about silhouette, not squeeze. A modern man needs room to move. That’s why our trousers taper only slightly, and our shirts are cut with clean, flattering lines that don’t cling.

Test fit like this: stand, sit, and walk. The garment should follow, not fight, your movement.

4. Let One Item Set the Tone

Don’t shout in every direction, choose one hero piece and build around it.

Whether it's a statement blazer, a unique trouser waistband, or a beautifully crafted shoe, let one element anchor the look. Then dial everything else back to let it shine. This not only simplifies dressing, it demonstrates restraint, which is the cornerstone of real style.

For us? A jacket like the Navy Reserve Blazer (subtle seersucker texture, perfect summer weight) is often that anchor.

5. Wear It Like You Meant To

Clothes don’t make the man, how he wears them does.

Confidence isn’t cockiness. It’s conviction. The most stylish men aren’t always the ones wearing the most expensive pieces, they’re the ones who know why they’re wearing them. That could mean rolling your sleeves just-so, unbuttoning the top two buttons of your linen shirt on a summer afternoon, or not overthinking at all.

Bottom line: If it fits you, in both form and feeling, own it.

These aren’t rules to box you in, they’re principles to sharpen your sense of style. At Townsman, we create clothing for those who value craftsmanship, subtlety, and self-expression.